Test Idea

Opportunity Fit

Complete the modules to determine whether your idea is worth pursuing. Each step unlocks the next.

Core Question

What important things am I missing before I start testing?

Important Note

The goal is to clarify the opportunity, identify key assumptions, and strengthen the value proposition before testing demand.

Progress Tracker

Complete each step before moving to the next.

0 / 10 complete

Step 1 (Unlocks Step 2)

Reality Check

Decision: What problem am I actually solving?

Expand ▾

Founder must be able to say

The problem in one sentence
Without mentioning features or solutions

Completion check: It sounds like something people already complain about.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Identify the most likely customer problem being solved. Rewrite the problem as a single sentence describing the frustration, inconvenience, cost, risk, or missed opportunity experienced by the customer. Do not describe features, solutions, or technology. The result should sound like a complaint a real customer would make..

Open Business Assistant

Feedback

Not started

Step 2 (Unlocks Step 3)

Who This Is For (and Not For)

Decision: Who is the end user?

Expand ▾

Founder must be able to say

One clear person
One situation where the problem shows up

Guardrail: “Everyone” is not allowed.

Completion check: You could recognize this person if you met them.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Identify the single customer segment most likely to experience this problem. Describe who they are, what they are trying to accomplish, and the situation where the problem occurs. Avoid broad groups such as everyone, businesses, entrepreneurs, or consumers.

Open Business Assistant

Feedback

Not started

Step 3 (Unlocks Step 4)

Urgency Test

Decision: Why does this business matter now?

Expand ▾

Founder must be able to say

What happens if they do nothing?
Can this solution wait?

Guardrail: “It’s cool” or “it’s innovative” doesn’t count.

Completion check: The reason creates mild urgency without hype.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Evaluate whether this problem is urgent enough for someone to take action within the next 30 days. Explain the consequences of doing nothing and identify any financial, emotional, time, convenience, or opportunity costs. Conclude with either 'High Urgency', 'Moderate Urgency', or 'Low Urgency'.

Open Business Assistant

Feedback

Not started

Step 4 (Unlocks Step 5)

Prioritize Service over Features

Decision: What outcome am I promising?

Expand ▾

Founder must be able to say

One result the user wants
Not how it’s delivered

Guardrail: No features. No tech language.

Completion check: The outcome reduces anxiety when read.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Identify the primary outcome the customer wants. Describe the result in terms of time saved, money earned, stress reduced, risk avoided, convenience gained, or progress achieved. Avoid describing features, tools, technology, dashboards, automation, or processes.

Open Business Assistant

Feedback

Not started

Step 5 (Unlocks Step 6)

Hidden Advantage

Decision: What unfair advantage do I have?

Expand ▾

Founder must be able to say

List an advantage based on experience, access, network, audience, or skill

Guardrail: Passion is not an advantage.

Completion check: Someone else starting this business would not have the same advantage.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Analyze the business idea and identify advantages that could improve credibility, speed, trust, distribution, expertise, or customer access. Consider experience, relationships, audience, location, industry knowledge, reputation, and existing assets. Explain why each advantage matters.

Open Business Assistant

Feedback

Not started

Step 6 (Unlocks Step 7)

Existing Alternatives

Decision: What are people doing today instead?

Expand ▾

Founder must be able to say

Obtain current solution, workaround, competition, or manual process

Guardrail: No building full products yet.

Completion check: Launch today with Same Day Launch.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Identify the most likely alternatives customers currently use to solve this problem, including competitors, manual workarounds, freelancers, agencies, spreadsheets, social media, or doing nothing. Based on those alternatives, recommend the fastest proof-of-concept test that could validate willingness to engage, respond, sign up, schedule a call, or pay.

Open Business Assistant

Feedback

Not started

Step 7 (Unlocks Step 8)

Barrier to Adoption

Decision: What might prevent someone from saying yes?

Expand ▾

Founder must be able to say

Identify the primary objection, concern, or hesitation

Guardrail: Assume people are skeptical.

Completion check: You understand what must be overcome before adoption.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Identify the most likely reason a customer would hesitate to adopt this solution. Consider trust, cost, switching effort, skepticism, timing, complexity, perceived value, and existing habits. Rank objections from most likely to least likely.

Open Business Assistant

Feedback

Not started

Step 8 (Unlocks Step 9)

Risky Assumption

Decision: What must be true for this to work?

Expand ▾

Founder must be able to say

Identify the one assumption that would kill the idea if wrong

Guardrail: Only one assumption.

Completion check: You could test it quickly.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Identify the single assumption that creates the greatest risk to the success of this business. Explain why the assumption matters, how it could be wrong, and what evidence would validate or invalidate it.

Open Business Assistant

Feedback

Not started

Step 9 (Unlocks Step 10)

Manage Rejections

Decision: How to effectively overcome rejections

Expand ▾

Founder must be able to say

Identify the opporunity to pivot: messaging, service, or price
Define the source of fear (failure / bad timing / comfortable)

Completion check: Use the rejection as a conversation starter to refine offer.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Assume potential customers rejected this offer. Analyze the most likely reasons and categorize them into messaging, audience, pricing, offer, trust, timing, or market demand. Recommend what should be adjusted first before continuing validation.

Open Business Assistant

Feedback

Not started

Step 10

Market Access

Decision: How can I realistically reach my first 10 customers?

Expand ▾

Founder must be able to say

Identify an acquisition channel, an outreach method, and a community

Guardrail: Build it and they will come is not a strategy.

Completion check: You know exactly where your first conversations will happen.

Next-step rule: Mark Complete when you're ready for the next step.

Business Assistant prompt (copy/paste)

Identify the most realistic places to find the first 10 potential customers. Recommend specific online communities, social platforms, local groups, directories, marketplaces, events, or outreach methods. Prioritize channels that allow direct conversations and rapid feedback over paid advertising.

Open Business Assistant

Feedback

Not started

🟢 Ready for Next Step

Idea is clear and ready to find demand.

Open →

🟡 Not Ready Yet

Idea needs additional refinement.

Open →

🔴 No Action Taken (Still a Win)

Idea still not clear. Develop new idea.

Open →

Define the opportunity clearly before moving to next step.

Complete the modules, identify the clarify assumptions, and move to next steps based on results.

Find demand Test demand